Guilebaldo Ruiz Reyes

Co-Founder & General Manager
Cosme Tortas (Restaurant + Hostel) — Puebla, Mexico
Mar 2021 – Present

• Owned full product lifecycle and roadmap, achieving +100% revenue growth.
• Managed backlog prioritization, agile ceremonies, and cross-functional delivery.
• Implemented POS systems and analytics dashboards for operational excellence.

E-Commerce & Strategic Planning Lead
LCH Autopartes (13-store chain, 50+ employees) — Chiapas, Mexico
Jan 2016 – Jan 2021

• Launched and scaled e-commerce operations on Mercado Libre and Amazon from zero to multiple Platinum accounts.
• Owned product roadmap, feature prioritization, and data-driven growth initiatives.
• Led cross-functional teams and process automation projects.

Digital Transformation – E-commerce Platform Launch
LCH Autopartes

Led the end-to-end creation and scaling of e-commerce channels. Defined product strategy, managed backlog, and delivered features that achieved revenue parity with physical stores in under 12 months.

Key Results: Multiple Platinum accounts • Large-scale data automation • Process efficiency gains

Operations Platform & POS Implementation
Cosme Tortas

Designed and executed product roadmap for restaurant + hostel operations. Implemented integrated POS system with custom analytics, improving efficiency and customer experience.

Key Results: +100% revenue growth • Real-time dashboards • Streamlined team workflows

Master’s in Executive Management of Hotels and Restaurants
ISU Universidad — Graduated with 10/10 (July 2026)

Bachelor of Arts in Business Creation and Development
Tecnológico de Monterrey (2009 – 2013)

IBM AI Product Management Professional Certificate
Coursera — View Certificate